Residents of the West Midlands Region are being urged not to call an ambulance unless it is an emergency after new figures revealed 999 calls have increased by five per cent each year for the last 15 years.
West Midlands Ambulance Service receives more than 2,500 emergency calls each day but of those only around ten per cent are genuine emergencies such as a person choking, falling unconscious or having chest pains, serious blood loss or a stroke.